Sunday 3 January 2021

N64's Later Years | How the N64 sold during the new millennium

I am fascinated by the N64 in its later years. By the turn of the millenium, the N64 was beginning to age much more than its rivals on the market. Carts and single stick controllers was something of the past, yet Nintendo had to hold on for another 2 years in a fierce market dominated by disc based consoles and new emerging technologies.

So how did the N64 fare during this time?

Hardware

First let's look at the worldwide hardware sales to give us a good indication of how strong the N64 was at this time. Below you can see the lifetime sales directly from Nintendo on their quarterly financial reports.
6 months (Apr00-Sep00)0.8030.37
6 months (Oct00-Mar01)2.0532.42
2001 fiscal year sales (ending Mar 31, 2001)2.8532.42
6 months (Apr01-Sep01)0.2932.71
6 months (Oct01-Mar02)0.2132.92
2002 fiscal year sales (ending Mar 31, 2002)0.5032.92

While regional sales data for consoles doesn't exist from Nintendo, Famitsu do a good job at getting an approximate numbers based on retail information. Here are the figures below:

YearSales LTD 
 1996933.480 933.480 
 1997919.269 1.852.749 
 19981.208.070 3.058.817 
 19991.131.605 4.190.422 
 2000236.350 4.426.772 
 200178.0004.504.772 
 20028.000 4.514.775 


While there's no concrete information on the European data, I did take a look at the retail situation regarding the N64 here in the UK. Looking at Specialist Reserved, the console was still being sold up until August 2002 for £99.99. Major retailer GAME held on till Christmas 2002 selling the console bundled with Mario 64 for £39.99. 

By 2003 retailers just wanted the stock gone, and places like Toys R Us had dropped the N64 and Mario 64 bundle down to £25. After that no major retailer was stocking the N64, and if they did, just wanted the last remaining stock gone whilst they focused on the new generation of consoles.

Software

While the hardware was really starting to show its age, it was inevitable for the sales to drastically slow down; especially with the release of the GameCube. However what software sales provides is insight into how engaged the current user base is.

First starting at the year 2000 we can see that there were roughly 79 titles (it's hard to find concrete data) that were released worldwide, with 30 of them releasing in Japan. Sales figures are as follows:

Date Title Publisher Developer Price (Yen) US sales Initial sales Cumulative sales
Jan-28 Virtual Wrestling 2-Inheriting the Royal Road- Asmik Ace Entertainment Aki 7329 18991 37516
Resident Evil 2 Capcom Angel Studios 8190 326397 8601 8601
2-Apr Top Gear Rally 2 KEMCO Saffire Software 7329 67317
Mar-17 TOP GEAR HYPER-BIKE KEMCO snowblind 7329 30938
Mar-24 Kirby the Star 64 Nintendo HAL Research Institute 7140 541600 245508 882228
Mar-31 Itoi Shigesato's No.1 definitive bass fishing! Nintendo HAL Research Institute 7140 15226 15226
Gauntlet Legend Epoch Atari 7140 357502
Apr-27
The Legend of Zelda: The Mask of Mujura Nintendo 6090 1632897 314414
601539
Apr-29 Jikkyou powerful professional baseball 2000 Konami Konami Computer Entertainment Osaka 8190 99621 266028
Jun-23 Excite Bike 64 Nintendo Left Field 7140 544903 36999 76979
Jul-21 Mario tennis 64 Nintendo Camelot 7140 669958 213422 969892
8-Nov Mario story Nintendo Intelligent Systems 7140 499860 118321 362024
Sep-15 WrestleMania 2000 Asmik Ace Entertainment Aki 9240 998632
Sep-27 A mysterious dungeon-like Shiren 2 demon attack! Shiren Castle Nintendo Chunsoft 7140 117982 238337
Oct-21 Perfect dark Nintendo Rare 6090 1297490 34912 76873
11-Oct Custom robo v2 Nintendo noise 7140 62558 264079
Nov-21 Sin and Punishment-Successor of the Earth- Nintendo Treasure 6090 22536 22536
Nov-22 Rockman DASH steel adventure spirit Capcom 7140 127488
Nov-27 Banjo and Kazooie Adventure 2 Nintendo Rare 7140 697963 45871 194173
12-Jul Mario Party 3 Nintendo Hudson 6090 624468 221240 846452
Dec-14 Pokemon Stadium Gold and Silver Nintendo HAL Research Institute 7140 876823 221240 779043

Fast forward to 2001 and we see a huge drop off. Only 13 titles were released worldwide with only 6 of them being released in Japan (Mickey Mouse racing launched in 2000, but 2001 in Japan)


Date Title Publisher Developer Price (Yen) US sales Initial sales Cumulative sales
Jan-21 Mickey Racing Challenge USA Nintendo Rare 7140 303604 17989 78435
Mar-29 Jikkyou Powerful Pro Baseball Basic Version 2001 Konami Konami Computer Entertainment Osaka 7140 24058 112008
4-Jun Hamster Story 64 Culture brain 6804
Apr-14 Animal Crossing Nintendo 6090 36263 213800
8-Oct Derby Stallion 64 media Factory Parity bit 7140 48493 72687

In its final year of 2002 the software for the N64 is practically non-existent. The only release to make it was Tony Hawk's Pro Skater 3 which released exclusively in the US. Unfortunately no sales data can be found for this release, but I doubt it was it very high.

Again there's not too much to find on data found in Europe. Simply Games had games for sale up until the end of 2003, whilst Game only lasted till 2002 with the only title being sold near the end was Batman of the Future - Return of the Joker.

Could the N64 survive to fiscal year 2003?

So looking back, we can see worldwide data stops at the end of the fiscal year in March of 2002. The console from the 1st April 2001 to the end of March 2002 had only sold 50,000 consoles worldwide. In Japan, the console had only sold around 8,000 consoles in the whole of 2002 just in Japan. In the UK the console was still being sold throughout 2002, with stores nuking the N64's existence the following year.

With Japan sales going from 78,000 to just 8,000 in one year, shows the N64 had run out of steam. Retailers had begun to lump the console alongside the dead Dreamcast in sub £50 sales for the remainder of the year. Despite some software still selling 6 figures in Japan, the lack of any releases in Europe and Japan in 2002 really hurt the console.

The console had a good run and 2000 proved big hitters like Perfect Dark and Zelda still had the muscle to move the aging console past 1 million sales. With the GameCube struggling in 2002, especially here in the UK, Nintendo probably wanted to have all their focus on the GameCube - and rightfully so.


References: 

  • N64 sales https://vgsales.fandom.com/wiki/Nintendo_64
  • Famitsu sales: https://sites.google.com/site/gamedatalibrary/hardware-by-platform/nintendo-64
  • 1999 - 2001 Software sales figures in Japan https://web.archive.org/web/20040607181635/http://www5e.biglobe.ne.jp/~hokora/n64db99j.html#n64database01
  • Last time the N64 was recorded on the website https://web.archive.org/web/20031202030557/http://www.simplygames.com:80/hires.index.asp
  • 13th August 2002 -  Last time N64 was on sale for £99.99 on their website
    https://web.archive.org/web/20020813214309fw_/http://www.simplygames.com:80/hires.nintendo64body.asp
  • N64 Software: https://web.archive.org/web/20031026160017/http://www.ukn64.com:80/
  • N64 Hardware https://web.archive.org/web/20010801212902/http://serverpool.reserve.co.uk:80/listings/specialsearch.php?ty=n64h
  • https://groups.google.com/forum/m/#!search/dreamcast$20Toys$20R$20Us$20UK$202003/uk.media.dvd/TYZlHszNQX8 ["OT:(BA) N64 for 25 quid!"]
  • https://web.archive.org/web/20021225125707/http://www.game.uk.com/review.asp?tab=&rev_id=138700

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